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Lead Applications Engineer



Shanghai, China
Posted on Thursday, July 20, 2023

Principal Accountabilities:

  • Support customers on their application software / profile implementation on Smartbond (and roadmap products). Ability to provide deep level hands-on customer support in elements such as debugging, code porting, code optimisation, peripheral utilization , clocking , memory configuration customers own profile development, tool optimization and general software/hardware support of MCU, testing and optimizing for manufacture.
  • Customising reference designs from the Business unit to local customer needs.
  • Creating proof of concepts and demo’s (including developing software)
  • Support where necessary customers modifying/developing custom profiles
  • Providing feedback to the product line on suggestions to improve deliverables : tools / device / architecture / reference designs
  • Supporting Renesas sales , FAE and distributor channel in opportunities as directed by AE team leader.
  • Production Test support for APAC customers.
  • Build localised bluetooth stack knowledge for support of the region.
  • Supporting the online support model (through the Renesas Forums)
  • Some on-site customer travel will be required.
  • Within a team, execute projects for on-time delivery of project goals and objectives.


Knowledge, Skills and Experience:

  • Solid Embedded MCU software knowledge ,strong C /C++ programming capability- 100% necessity.
  • Thoroughly experienced with toolchains (e.g. Keil/IAR,Eclips ,GNU  tools etc..),debuggers  and  Lab tools :logical analyzer ,Oscilloscope ,BLE protocol sniffer
  • Experience in MCU Architecture (Cortex –M preferred) as well as various peripherals like SPI/Qspi, I2C,Dma,usb, I2S,Uart,PMU,Timers,RTC ,SDIO,eMMC ,Lcd controller, GPU etc.
  • RTOS experience (free RTOS, Threadx …). Good understanding of multi-threaded embedded system concepts
  • Team player. Good interpersonal communication and writing skills in English
  • 2+ years of hands on experience with Bluetooth Low Energy (BLE) is a strong advantage



  • BS(5+years) or MS (3+ years)in Computer Science, EE, Computer engineering or similar technical field


Renesas Electronics Corporation (TSE: 6723) empowers a safer, smarter and more sustainable future where technology helps make our lives easier. A leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at renesas.com. Follow us on LinkedIn, Facebook, Twitter, YouTube, and Instagram.


Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders.


We are committed to creating a diverse culture where everyone is included and feels a sense of belonging. For more information, please read our Diversity & Inclusion Statement.