Sr Staff Product Marketing Specialist
Automotive MCU Mgr./Sr. Staff marketing engineer
Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of the electronics you rely on every day; you may not see our products, but they are all around you.
Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.
We are looking for a highly skilled and motivated Automotive MCU Marketing Sr. Staff Engineer to join our team and drive our market presence in the rapidly evolving automotive industry in China.
• Develop and implement marketing strategies for automotive MCU products in China, aligning with business objectives
• Define product positioning and compelling messaging for target segments and customers
• Build strong relationships with key customers and partners
• Collaborate with engineering, sales, and product teams for effective marketing and successful product promotions
• Provide sales teams with the necessary marketing tools and support to enhance their efforts and meet sales targets
• Conduct market analysis, competitor research, and customer insights to identify growth opportunities and market trends
• Represent the company at industry events and conferences
• Monitor and analyze marketing performance metrics, providing regular reports and actionable insights to senior management
Ideal Candidate Profile
• In-depth knowledge of automotive MCU technologies, architectures, and applications, with a proven track record of successful marketing experience in this domain
• Comprehensive understanding of China automotive markets (E/E architecture, ADAS, and Body), including market trends, customer needs, and regulatory requirements
• Demonstrated ability to develop and execute effective marketing strategies that align with China automotive business objectives and drive market share growth
• Strong collaboration skills to work closely with engineering, sales, and product teams to translate technical capabilities into compelling marketing messages
• Proficiency in conducting market research, competitor analysis, and customer insights to identify opportunities and address market challenges effectively
• Proven experience in positioning and differentiating automotive MCU products, understanding customer pain points, and communicating unique value propositions
• Excellent communication and presentation abilities to effectively convey technical information to both technical and non-technical stakeholders
• A results-oriented mindset with a focus on achieving measurable marketing goals and objectives
Bachelor’s degree in engineering or related fields and 10+ years of related professional experience. Master’s degree in Engineering, or BSEE with MBA with 7+ years of experience.