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Sr Staff Product Marketing Specialist



Marketing & Communications, Product
Shanghai, China
Posted on Tuesday, September 19, 2023

Automotive MCU Mgr./Sr. Staff marketing engineer


Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of the electronics you rely on every day; you may not see our products, but they are all around you.
Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

Key Responsibilities

We are looking for a highly skilled and motivated Automotive MCU Marketing Sr. Staff Engineer to join our team and drive our market presence in the rapidly evolving automotive industry in China.

Key responsibilities:
•    Develop and implement marketing strategies for automotive MCU products in China, aligning with business objectives
•    Define product positioning and compelling messaging for target segments and customers
•    Build strong relationships with key customers and partners
•    Collaborate with engineering, sales, and product teams for effective marketing and successful product promotions
•    Provide sales teams with the necessary marketing tools and support to enhance their efforts and meet sales targets
•    Conduct market analysis, competitor research, and customer insights to identify growth opportunities and market trends
•    Represent the company at industry events and conferences
•    Monitor and analyze marketing performance metrics, providing regular reports and actionable insights to senior management

Ideal Candidate Profile

•    In-depth knowledge of automotive MCU technologies, architectures, and applications, with a proven track record of successful marketing experience in this domain
•    Comprehensive understanding of China automotive markets (E/E architecture, ADAS, and Body), including market trends, customer needs, and regulatory requirements
•    Demonstrated ability to develop and execute effective marketing strategies that align with China automotive business objectives and drive market share growth
•    Strong collaboration skills to work closely with engineering, sales, and product teams to translate technical capabilities into compelling marketing messages
•    Proficiency in conducting market research, competitor analysis, and customer insights to identify opportunities and address market challenges effectively
•    Proven experience in positioning and differentiating automotive MCU products, understanding customer pain points, and communicating unique value propositions
•    Excellent communication and presentation abilities to effectively convey technical information to both technical and non-technical stakeholders
•    A results-oriented mindset with a focus on achieving measurable marketing goals and objectives


Bachelor’s degree in engineering or related fields and 10+ years of related professional experience. Master’s degree in Engineering, or BSEE with MBA with 7+ years of experience.