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Senior Product Marketing Specialist



Marketing & Communications, Product
Farmington Hills, MI, USA
Posted on Friday, November 10, 2023

Job Type:  Permanent - Full Time 

Travel Required:  Up to 25% 

Remote Work Available:  No 


Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of the electronics you rely on every day; you may not see our products, but they are all around you.


Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.


Job Summary:


REA Automotive Product Marketing - In this position, the successful candidate will be able to present MCU roadmaps to customers independently and answer routine questions about MCU features. He/she will participate with the global product marketing team to devise future products and strategies for marketing those products.  He/she will also develop marketing materials which describe existing and future products.


Job Duties 


  • Manage product and marketing strategy and roadmap for Automotive Microcontroller products. 

  • Take ownership of engagements with customers (OEM & Tier 1), and Sales/FAE supporting automotive accounts to increase design-ins, improve demand creation and maximize market share. 

  • Help prioritize customer support activities of product line applications engineers 

  • Analyze the market and provide inputs to the strategy and new product introduction. 

  • Drive competition analysis and benchmarking for best positioning of our solutions 

  • Work with the cross-functional teams in defining the new products and launching the products to the market 

  • Own the creation, positioning, dissemination of product marketing collateral (promotional and training) with tools on the web, via sales and distribution channels. 

  • Communicate effectively with management to report critical technical or business issues 


Job Requirements 


  • The candidate should have a BSEE with 5+ years or MSEE with 3+ years of industry experience in microcontrollers or related applications engineering. 

  • Strong marketing and analytical skills complemented with strategic thinking 

  • Experience with Automotive customers and applications is desired 

  • Self-driven, strongly motivated individual capable of taking full ownership of his activities, and involving other functions in the company or management when needed to bring them to a successful outcome 

  • Excellent interpersonal, communication, and presentation skills and comfort in presenting to a wide range of audiences, including to the executive team. Must be comfortable presenting technical topics to a technically savvy and demanding audience. Capable to communicate issues in a concise and effective way 

  • Ability to build and maintain excellent relationships with customers and internal cross-functional teams 

  • Occasional domestic and international travel will be required 



Renesas Electronics America is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.