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Director, Product Marketing



Marketing & Communications, Product, Sales & Business Development
New York, NY, USA
Posted on Monday, December 11, 2023

About Us:

DailyPay is the leader in the on-demand pay industry with an unrivaled technology platform, an unmatched list of blue-chip clients and an extensive list of industry awards. We are rewriting the invisible rules of finance by creating a new financial system. A financial system that is more equitable and inclusive, and benefits everyone. A financial system that enables workers to access their earned pay when they need it. We believe that money should move faster and smoother between employer and employee, between merchant and shopper, between financial institution and customer.

We are a mission-driven company hyper-focused on designing technology that can build a better financial system and future. It’s no wonder that we are growing at an extraordinary pace. Now we are looking for people who are as passionate as we are about reimagining how money moves. If you’re willing to define new rules, change systems and lives, come join us at DailyPay.

The Role:

As Director of Product Marketing, you will be responsible for leading the portfolio and go-to-market (GTM) strategy of your business line. We are hiring two Director roles: Human Capital Management (HCM) and Consumer Financial Solutions (CFS). DailyPay serves over 4M employees across 1,000 companies, a number that has nearly doubled over the past year. Accounting for employee churn, DailyPay has interacted with nearly 8M eligible employees over the same time and has opportunities to extend into adjacent opportunities across our core audiences.

The role of the Product Marketing Directors is to drive growth of an expanding portfolio of Human Capital Management or Consumer Financial Solutions offerings, optimizing for strategic alignment, adoption, retention, revenue growth, speed to market, cost, and profitability.

If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.

How You Will Make an Impact:

  • Create, own, and champion portfolio and go-to-market (GTM) strategy for consumer financial or human capital management software product features including opportunity sizing, setting objectives, goals, audience definition, marketing and communication strategy, and measurement.
  • Develop product positioning, value propositions, and key messaging to be used across every customer touchpoint
  • Partner with Marketing to expand brand coverage for new consumer offerings, drive successful launches and generate demand
  • Develop a deep understanding of prospective and existing partners and employees by employing traditional and innovative customer research methods
  • Represent the voice of the consumer, partner and business with cross-functional stakeholders including product, user experience, design, analytics, creative, and leadership
  • Review competitor products and marketing, educating stakeholders on key areas for growth and ongoing differentiation
  • Consumer: As the Consumer business grows, build and Manage a team of Product Marketing Managers who act as CMOs of products and features in partnership with Product Managers

What You Bring to The Team:

  • Bachelor's Degree or equivalent experience
  • 8+ years of Product Marketing experience or related discipline, in a scaling team environment
  • An entrepreneurial attitude
  • Excellent time management and project management skills
  • Experience with market sizing, financial modelling, and strategic planning
  • Demonstrated writing, communication & critical thinking skills
  • Fiercely collaborative, unapologetically competitive

What We Offer:

  • Exceptional health, vision, and dental care
  • Opportunity for equity ownership
  • Life and AD&D, short- and long-term disability
  • Employee Assistance Program
  • Employee Resource Groups
  • Fun company outings and events
  • Unlimited PTO
  • 401K with company match

Pay Transparency. DailyPay takes a market-based approach to compensation and compensation may vary depending on your location. U.S. locations are categorized into two tiers based on a cost of labor index for that geographic area. The salary ranges are listed by geographic tier. Additionally, this role may be eligible for variable incentive compensation in addition to stock options. Where a candidate fits within the compensation range for a role is based on their demonstrated experience, qualifications, skills and internal equity.

Premium Compensation Range (CA, CT, NJ, NY, WA)
$195,000$260,000 USD
National Compensation Range (States Outside CA, CT, NJ, NY, WA)
$176,000$235,000 USD

DailyPay is committed to fostering an inclusive, equitable culture of belonging, grounded in empathy and respect, which values openness to opinions, awareness of lived experiences, fair treatment and access for all. We strive to build and develop diverse teams to create an organization where innovation thrives, where the full potential of each person is engaged, and their views, beliefs and values are integrated into our ways of working.

We encourage people of all backgrounds to join us on our mission. If you require reasonable accommodation for any aspect of the recruitment process, please send a request to peopleops@dailypay.com. All requests for accommodation will be addressed as confidentially as practicable.

DailyPay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.