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Senior Revenue Marketing Manager, Communications

Human Interest

Human Interest

Marketing & Communications
Posted on Tuesday, July 9, 2024

Human Interest is on a mission to ensure that people in all lines of work have access to retirement benefits.

Nearly half of all working Americans are not saving enough for their future. Too often it’s because they are employed by a company that doesn’t offer a retirement plan. Human Interest is changing that by making it affordable and accessible for small and medium-sized businesses to offer employees a path to financial independence through retirement savings.

We’re a high-growth tech company changing the retirement industry. We’ve raised $500M and are backed by leading investors. Most recently, by funding from BlackRock as well as many other top investors: TPG (The Rise Fund) with SoftBank led our Series D, Glynn Capital, NewView Capital, USVP, Wing, Uncork, and others.

About the role

This is an opportunity to evolve the customer strategy of a fast-growing company.

Human Interest is rapidly expanding to help more businesses offer retirement benefits to their employees and we need an experienced product marketer to help us deliver our offering to a massive but fragmented market. Reporting to the Director of Revenue Marketing, this role will help us evolve our segmentation, positioning, and messaging strategy to maximize the value we deliver to our customers.

Why Revenue Marketing at Human Interest?

Revenue Marketing, Enablement, & Operations are the backbone of the Revenue team, supporting Sales, Partnerships, Customer Onboarding, and Customer Service teams. The Senior Revenue Marketing Manager is a seasoned marketer with broad experience in campaigns, content marketing, strategic communications, public relations, and social media. This high-visibility position will put you front and center in front of all Revenue teams.

We’re looking for a fast, creative, forward-thinking, meticulously organized, and self-motivated professional who lives by the 10X rule. You’re the right fit for this role if you are comfortable figuring things out as you go and defaulting to action. And as we go 24,791 mph, you should be comfortable with change.

What you get to do every day

Public Relations / Awards (45% of role)

  • Develop a multi-phase PR strategy around the organization's future growth, working with internal stakeholders and our third-party PR agency while also ensuring that the strategy aligns with Executive Leadership and C-suite visions for the organization.
  • Manage the Firebrand PR agency relationship, working closely with stakeholders to draft compelling press releases and mentions, ensuring accuracy and adherence to our brand guidelines, and monitoring media coverage.
  • Ensure our media pitches support our organization’s communication strategy
  • Keep informed about industry trends and emerging PR and social media strategies.
  • Manage and apply for various organizational awards that position Human Interest as an industry leader and innovator (e.g., JD Powers or Stevie Award).
  • Deliver performance measurement and reporting across PR to executive leadership, ensuring the effectiveness of marketing efforts and providing strategic recommendations for optimization.

External Communication (25% of role)

  • Develop a communications strategy for partners, prospects, and customers that works for Human Interest with measurable goals and results.
  • Develop the strategy and drive the organization’s newsletters among internal employees, external partners, and prospects. Work with cross-functional team members to execute and ensure the strategy is aligned with executive leadership.

Social Media (15% of role)

  • Develop a corporate social media strategy and create engaging content that spans industry news, thought leadership, event presence, and revenue-generating marketing initiatives.
  • Monitor comments and interactions across social media platforms, promptly addressing inquiries, feedback, and concerns from customers.
  • Deliver performance measurement and reporting across social media campaigns to executive leadership, ensuring the effectiveness of marketing efforts and providing strategic recommendations for optimization.

Customer Testimonials (15% of role)

  • Establish and manage a customer testimonial program. Identify and manage customer databases for referrals. Solicit testimonials from satisfied customers, conduct interviews, and create compelling testimonial assets for marketing purposes.

What you bring to the role

  • 7-10+ years of relevant experience across strategic communications or PR (experience with PR is a must) with 5+ years of experience in the SaaS industry – experience in Finance Technology is a plus
  • Strong writing, storytelling, and content marketing skills, with the ability to craft compelling press releases, articles, newsletters, and social media.
  • Meticulous attention to detail - rarely making typos and noticing discrepancies that others would miss.
  • Proven track record of successfully developing and implementing strategic PR campaigns that have enhanced brand visibility and reputation.
  • Experience in measuring and analyzing PR performance metrics, using data to inform strategic decisions and optimize campaign effectiveness.
  • Excellent interpersonal and cross-functional skills – you have the ability to think and communicate creatively, thoughtfully, and on your feet with diverse technical and non-technical team members.
  • Strong work ethic and ability to collaborate cross-functionally with internal teams, such as product marketing, revenue marketing, brand, compliance, and executive leadership, to ensure alignment of messaging and goals.
  • A “people person” who is passionate about delivering exceptional customer experience and can communicate difficult concepts fluidly.
  • Learn that being a perfectionist won’t achieve the outcome; take calculated risks.
  • A self-starting attitude and desire to widen your knowledge base about the retirement industry with experience with rapid planning, execution, and measurement of operational process improvements.

Why you will love working at Human Interest

Mission - Highly collaborative startup dedicated to supporting employee engagement and growth. It’s an opportunity to help solve one of the biggest unsolved problems in America: saving for retirement.

Culture - Our operating principles define how we come together as a team to do our work. They reflect Human Interest’s unique view on what’s important and what’s right. Documenting this core aspect of our culture helps employees make good decisions on their own. It also helps candidates considering career opportunities critically evaluate whether they will thrive at Human Interest.

  • Customer obsession
  • Long-term orientation
  • Autonomous and accountable teams
  • An escalating bar for talent and performance
  • Fundamental optimism

Compensation - At Human Interest, there are a number of factors that are used to determine the appropriate pay range for each position. We take into account the cost of labor for each position in various markets across the US. The base salary for this position spans $135,000 - $145,000 and represents the minimum in our lowest geographic region to a maximum in our highest geographic region. The salary that we offer to a new employee within this range is based on their location within the US, their relevant job-related skills, and experience. At Human Interest, base salary is one component of the overall Total Rewards package. This position will also offer a variable target range of $20,000 - $25,000. All of our employees are offered a robust suite of physical, financial, and mental wellness benefits.

Benefits -

  • A great 401(k) plan: Our own! Our 401(k) includes a dollar-for-dollar employer match up to 4% of compensation (immediately vested) and $0 plan fees
  • Top-of-the-line health plans, as well as dental and vision insurance
  • Generous PTO and parental leave policies
  • Addition Wealth - Unlimited access to digital tools, financial professionals, and a knowledge center to help you understand your equity and support your financial wellness
  • Lyra - Enhanced Mental Health Support for Employees and dependents
  • Carrot - Fertility healthcare and family forming benefits
  • Candidly - Student loan resource to help you and your family plan, borrow, and repay student debt
  • Monthly work-from-home stipend; quarterly lifestyle stipend
  • Employee Resource Groups including Veterans, Lift Ev’ry Voice, Pride, LatinX, Families, and Women in Tech
  • Fun online and regional events and celebrations and department and company offsites
  • The vast majority of our positions can be 100% remote

We’re a great place to work (but don’t take our word for it)

Here’s a list of our awards and accolades:

  • Certified as a Great Place To Work® (2023-2024)
  • Best Places to Work by Built In (2023-2024)
  • America’s Best Startup Employers by Forbes (2020-2022, 2024)
  • A Top Company by Y Combinator (2020-2023)
  • Inc. Fastest Growing Companies (2021)

Human Interest is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran or military status, pregnancy, or any other characteristics protected under federal, state, or local laws.

Human Interest employees must adhere to the Company’s security policies and Code of Ethics.

Please note Human Interest does not accept unsolicited resumes from any source other than directly from candidates. We will not consider resumes from vendors including and without limitation search firms, staffing agencies, fee-based referral services, and recruiting agencies.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment-qualified applicants with arrest and conviction records. We comply with CCPA guidelines. See more: https://humaninterest.com/disclosures