Kaholo is a low-code workflow automation startup that visualizes complex technical processes so that general users can automate their software development workflows.

Requirements

• 3+ years of experience in digital marketing, preferably in B2B
• Experience in WordPress Administration (non-technical)
• Experience managing ad campaigns (AdWords, Facebook)
• Hands-on experience managing Google Tag Manager
• Experience building reports in Google Analytics (GA4 a Bonus)
• Comfortable wearing many hats, flexible, adaptable, and agile
• Great communication skills with advanced English proficiency
• Motivated to learn about our audience: Software Developers
• Basic JS skills in order to integrate Data Layer with Tag Manager (Bonus)
• Elementor for WordPress (Bonus)
• Google Data Studio Configurations (Bonus)

Job Activities

• Marketing Operations
  • Setup cross-domain tracking
  • Signup Form integrations
  • Setup User Event Tracking, Goals, Funnels
  • Custom variable setup in GTM and Data Layer setup
• Paid Ad Campaign Management (AdWords, Facebook)
• Digital marketing analytics
  • Continuously monitor marketing performance and find optimization opportunities
  • Generate regular reports
• WordPress Website Admin
  • Create new landing pages for campaigns based on existing design templates (design skills not required)
  • Upload new blog posts (from external writers) ensuring image, tags, categories, metadata is properly set up for SEO
  • Manage various website updates by gathering necessary information from internal/external resources
• Email Marketing: Setup drip campaigns for leads & for new user onboarding, etc
• SEO
  • Monitor HARO for opportunities where our employees can be quoted in relevant articles (DevOps, QA, Automation, Cloud, etc) and project manage the process
  • Find and arrange opportunities for Kaholo to be listed on marketplaces and directories where
  • Find and arrange guest post opportunities for our writers
• Media Relations
  • Guest Podcast Appearances: Find relevant podcasts where our executives can appear as guests, reach out and arrange appearances, manage the overall process.
  • Quora/Reddit Answers: Find relevant questions for our internal experts and facilitate process
• Social Media: Prepare and upload posts to LinkedIn, Twitter either by repurposing existing content or working with content creators to generate new ones.