Manager, Marketing (PR, Activation and Partnership)
Klook is the go-to travel and leisure e-commerce platform for experiences and services anytime, anywhere. Founded in Hong Kong in 2014 out of passion for discovery, our purpose today is to inspire and enable more moments of JOY. Even when the COVID-19 pandemic hit, we held on to our conviction and successfully unlocked the domestic travel business. To date, we are already offering over 490,000 activities in over 1,000 destinations. With cross-border travel resuming, we have made it our mission to reshape the world of travel. Isn’t this exciting?!
It certainly is for our international community of over 1,200 employees, based in over 20 locations globally! Joymakers at heart, Klookers are not only curating joyful experiences for others, but also co-creating our world of joy in the Klookiverse. We are on a journey to foster a strong company culture that supports a high-performing and successful business, and we are guided by our core beliefs - Push boundaries, Ask for and give feedback, Take ownership, and Help each other - in everything we do. We are excited about building and realizing endless possibilities in the new era of travel. Care to be a part of this revolution?
We are seeking a strategic and experienced Manager, Marketing - PR, Offline Activation, and Partnership to join our dynamic marketing team at Klook. This role will be instrumental in driving brand awareness, customer engagement, and strategic partnerships. The ideal candidate will have a strong background in public relations, event activation, and partnership development.
What you'll do:
Public Relations (PR)
Develop and execute a comprehensive PR strategy to enhance Klook's brand visibility and reputation.
Works closely with agency to build and maintain relationships with media outlets, journalists, focusing on travel & lifestyle media.
Draft and translate press releases, media pitches, and thought leadership articles.
Monitor media coverage and analyze PR campaign effectiveness.
Works closely with agency to plan and oversee the execution of experiential marketing events, activations, and campaigns.
Collaborate with cross-functional teams to ensure seamless event planning and execution.
Collaborate with the marketing, product, and related teams to align strategies and maximize marketing impact.
Manage event budgets, logistics, and post-event analysis.
Drive customer engagement and brand loyalty through impactful activations.
Identify, evaluate, and negotiate strategic partnerships especially government, tourism board partnership.
Develop co-marketing campaigns and initiatives to drive mutual business growth.
Establish and maintain strong relationships with partners.
Monitor and report on partnership performance and ROI.
What you'll need:
Bachelor's degree/ Master’s degree in Marketing, Communications, Business, or a related field with at least 5 years of experience in marketing, public relations, event activation, or partnership management.
Strong understanding of PR and marketing trends and best practices.
Excellent communication, negotiation, and presentation skills.
Creative thinking and problem-solving abilities.
Proven ability to manage multiple projects and meet deadlines.
Collaborative team player with leadership skills.
Knowledge of the travel and leisure industry is a plus.
Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.
Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.
An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.