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Associate Director/Director, Marketing, Malaysia



Marketing & Communications
Kuala Lumpur, Malaysia
Posted on Friday, September 22, 2023

About Klook

Klook is the go-to travel and leisure e-commerce platform for experiences and services anytime, anywhere. Founded in Hong Kong in 2014 out of passion for discovery, our purpose today is to inspire and enable more moments of JOY. Even when the COVID-19 pandemic hit, we held on to our conviction and successfully unlocked the domestic travel business. To date, we are already offering over 490,000 activities in over 1,000 destinations. With cross-border travel resuming, we have made it our mission to reshape the world of travel. Isn’t this exciting?!

It certainly is for our international community of over 1,200 employees, based in over 20 locations globally! Joymakers at heart, Klookers are not only curating joyful experiences for others, but also co-creating our world of joy in the Klookiverse. We are on a journey to foster a strong company culture that supports a high-performing and successful business, and we are guided by our core beliefs - Push boundaries, Ask for and give feedback, Take ownership, and Help each other - in everything we do. We are excited about building and realizing endless possibilities in the new era of travel. Care to be a part of this revolution?

What you’ll do

  • Manage the implementation and execution of integrated marketing and communications plans across multiple channels and functions (social media, performance marketing, partnerships & affiliates, branding & PR) of the Malaysia business.

  • Own and create marketing plans; define the optimal marketing mix; drive growth via innovation; manage the marketing budget; implement and execute marketing campaigns; analyze and report on performance; aiming for continuous optimization.

  • Provide input to digital, creative and social teams to ensure their content supports overall messaging and marketing strategies through email campaigns, events, site/landing pages, digital advertising and social media.

  • Partnerships and Affiliates: Build best in class, high-impact partnerships to grow Klook’s presence and accelerate customer acquisition locally.

  • Analyze, report and optimize marketing channel effectiveness to understand and improve key customer engagement and acquisition metrics.

  • Communicate with all stakeholders on key business metrics, progress, and issues to ensure alignment and high visibility, allowing timely involvement from the stakeholders when required.

  • Collaborate with cross-regional business groups and functional areas to deliver high impact projects for local, regional and global campaigns.

  • Inspires the team and develops a strong culture of rapid experimentation, measurement, and optimisation.

  • Ensure compliance of all communications and materials such as media content, guidelines, templates, press releases, etc.

What you’ll need

  • Bachelor’s degree

  • 10+ years’ experience in e-commerce, online and/or consumer marketing.

  • Proven track record in consumer marketing with a mix of digital, offline and BTL experience and proven creative excellence.

  • Demonstrated ability to build, execute, and scale cross-functional marketing programs.

  • Strong understanding of consumer insights and media landscape in the local market.

  • Team management experience is a must.

  • Excellent oral and written communication skills.

  • Strong analytical and quantitative skills - able to use data to develop and measure marketing programs.

  • Must be comfortable with Excel and capable of analyzing data to discover key consumer insights.

  • Consistently strives for strong performance; Professional and has a thirst for excellence.

  • Globally-minded and comfortable working with people from different cultural backgrounds.

  • A start-up attitude – highly collaborative with an entrepreneurial, roll-up-your sleeves attitude that’s not afraid to work independently when required.

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.