Partnerships & Campaigns Manager
Klook is the go-to travel and leisure e-commerce platform for experiences and services anytime, anywhere. Founded in Hong Kong in 2014 out of passion for discovery, our purpose today is to inspire and enable more moments of JOY. Even when the COVID-19 pandemic hit, we held on to our conviction and successfully unlocked the domestic travel business. To date, we are already offering over 490,000 activities in over 1,000 destinations. With cross-border travel resuming, we have made it our mission to reshape the world of travel. Isn’t this exciting?!
It certainly is for our international community of over 1,200 employees, based in over 20 locations globally! Joymakers at heart, Klookers are not only curating joyful experiences for others, but also co-creating our world of joy in the Klookiverse. We are on a journey to foster a strong company culture that supports a high-performing and successful business, and we are guided by our core beliefs - Push boundaries, Ask for and give feedback, Take ownership, and Help each other - in everything we do. We are excited about building and realizing endless possibilities in the new era of travel. Care to be a part of this revolution?
Marketing at Klook:
At Klook, we do marketing differently. With media buying on the typical channels getting more and more expensive, we want to partner with like-minded brands to work on win-win exposure models and not have to pay exorbitant CPCs or rate cards! We prize quirky campaigns and partnerships, we see value in CPA models and we like to adopt never-before-seen ideas from around the world and bring them to Australia.
What you'll do:
Identify business and marketing opportunities that set Klook apart as a travel brand
Find cost-effective ways to plug into our target audience; propose and test ideas from ATL to guerilla marketing tactics
Own campaigns end-to-end - ideate, plan, pitch, forecast, execute and report as well as coordinate with all internal and external stakeholders
Prospect and manage partners across a variety of industries (i.e. airlines, DMOs, payment partners, financial institutions, merchant partners)
Manage different partnership models (contra / brand-to-brand, strategic, technical)
Introduce Klook technical partner solutions (API Search, White Label etc.) to prospects and propose revshare opportunities
Build long-lasting partnerships that can scale and shift to always-on / co-funding
Maintain ROAS/ROI goals and manage budgets across campaigns and channels
What you'll need:
At least 5 years working experience in a marketing role; previous experience with Tourism Boards/DMOs is ideal but not a prerequisite
To be a generalist who has a solid grasp of the channels and levers at your disposal - owned v. earned, performance, affiliates, ATL, offline, sponsorship etc.
Natural networking skills with the ability to develop rapport quickly
Go-getter and “hustle” mindset; not afraid of working autonomously and also willing to execute + roll up your sleeves where necessary
Good command of marketing analytics. Be familiar with traffic tools like SimilarWeb and metrics like CAC, ROAS, ROI
Comfortable with a fast-paced environment and going beyond scope/role pending business needs
What you'll get:
An awesome team of international colleagues
A rare chance to build a global travel brand with a loooong runway of opportunities ahead
An environment that values and supports your growth
Ownership of projects with real impact
No boredom! Every day is a new exciting challenge
Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.
Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.
An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.