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Marketing Associate - Social & Content, Malaysia



Marketing & Communications
Kuala Lumpur, Malaysia
Posted on Wednesday, October 18, 2023

About Klook

Klook is the go-to travel and leisure e-commerce platform for experiences and services anytime, anywhere. Founded in Hong Kong in 2014 out of passion for discovery, our purpose today is to inspire and enable more moments of JOY. Even when the COVID-19 pandemic hit, we held on to our conviction and successfully unlocked the domestic travel business. To date, we are already offering over 490,000 activities in over 1,000 destinations. With cross-border travel resuming, we have made it our mission to reshape the world of travel. Isn’t this exciting?!

It certainly is for our international community of over 1,200 employees, based in over 20 locations globally! Joymakers at heart, Klookers are not only curating joyful experiences for others, but also co-creating our world of joy in the Klookiverse. We are on a journey to foster a strong company culture that supports a high-performing and successful business, and we are guided by our core beliefs - Push boundaries, Ask for and give feedback, Take ownership, and Help each other - in everything we do. We are excited about building and realizing endless possibilities in the new era of travel. Care to be a part of this revolution?

Do you want to be a part of a team that’s connecting millions of free and independent travelers to new attractions and experiences through technology every day? Do you have an exceptionally strong understanding of good content, nuances and lingo that can further establish Klook as a world-leading travel activities platform? Do you have what it takes to say that the World is truly #YoursToExplore?

We are looking for an Associate, Content & Social Media to join our team in Malaysia. You’ll be responsible for managing Klook’s overarching content and social media strategy in the market, to drive engagement and conversions on our web and app platforms. You must be self-motivated, detail-oriented and have strong writing and communication skills.

What you'll do:

  • Develop and execute an always-on content and social marketing plan across owned channels including blog and social networks.

  • Optimize content through working knowledge of SEO and performance marketing efforts with the aim of acquiring high quality traffic and conversions.

  • Work closely with the marketing team to devise a content and social strategy that aligns with the company’s wider goals and campaign objectives.

  • Create, curate and manage content for the blog and social channels including but not limited to Facebook, Instagram, Klook LIVE (Klook’s in-app livestream function) to increase brand awareness and conversion rates.

  • Track and evaluate the impact of social and content initiatives in meeting targets and objectives, as well as reporting on the results and optimise for future campaigns.

  • Identify and drive best-in-class, high-impact partnerships with content creators, publishers and communities to grow Klook’s presence and customer acquisition.

  • Research on customer and product trends, and identify new opportunities to drive traffic and user growth.

  • Manage KOLs to expand reach and engage new audiences.

  • Executing special projects with the team to elevate branding and drive traffic.

What you'll need:

  • Excellent communication skills - not just in writing but also spoken and verbal communication such as presenting, hosting in English is a MUST. Fluency in other languages is a plus.

  • An idea generator and problem solver with a good understanding of the Malaysia social media, overall media landscape, travel space and technicalities including content production and proven solutions.

  • Strong time and project management skills, with attention to detail and understanding of how e-commerce works.

  • Knowledge in search engine optimization (SEO) and search engine marketing (SEM) is a plus.

  • A passion for travel and the ability to share quality experiences and “insider” travel tips through useful content creation.

  • A start-up attitude - highly collaborative with an entrepreneurial, roll-up-your sleeves attitude that’s not afraid to work independently when required.

What you'll get:

  • An awesome team of international colleagues

  • A rare chance to build a global travel and leisure brand with a loooong runway of opportunities ahead

  • An environment that values and supports your growth

  • Ownership of projects with real impact

  • No boredom! Every day is a new exciting challenge

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.