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Associate Director, Paid Social & Display Performance Marketing



Marketing & Communications
Posted on Wednesday, October 18, 2023

About Klook

Klook is the go-to travel and leisure e-commerce platform for experiences and services anytime, anywhere. Founded in Hong Kong in 2014 out of passion for discovery, our purpose today is to inspire and enable more moments of JOY. Even when the COVID-19 pandemic hit, we held on to our conviction and successfully unlocked the domestic travel business. To date, we are already offering over 490,000 activities in over 1,000 destinations. With cross-border travel resuming, we have made it our mission to reshape the world of travel. Isn’t this exciting?!

It certainly is for our international community of over 1,200 employees, based in over 20 locations globally! Joymakers at heart, Klookers are not only curating joyful experiences for others, but also co-creating our world of joy in the Klookiverse. We are on a journey to foster a strong company culture that supports a high-performing and successful business, and we are guided by our core beliefs - Push boundaries, Ask for and give feedback, Take ownership, and Help each other - in everything we do. We are excited about building and realizing endless possibilities in the new era of travel. Care to be a part of this revolution?

We are looking for a Performance Marketing Leader to join our growing team. Reporting to the VP of Global Marketing, you will be responsible for spearheading the paid social and display strategy and execution for Klook globally. You will be a key stakeholder in the global marketing team and a trusted leader to our Demand Generation team.

Your domain knowledge and expertise in harnessing the right mar-tech stack, audience targeting and messaging in our paid social and display ads will help us to inspire and enable more moments of joy for millions of travelers around the World.

What you'll do:

  • Iterate and scale Klook’s paid social and display strategy into a world-class onethrough experimentation and refining existing frameworks and playbook.

  • Lead a high performing team and work with central team and various local marketing teams to plan, execute, gather and share insights

  • Build strong foundations and growth engines with large media platforms from Meta, TikTok, Google, and LINE

  • Deploy cutting edge marketing technologies such as Generative AI, Mobile App ads and customer data platform in line with industry trends to ensure a competitive edge.

  • Be at the forefront of global paid media trends and demonstrate industry thought leadership

  • Grow, mentor and inspire our in-house team of talented performance marketers to think out of the box and raise performance standards.

What you'll need:

  • Degree in Marketing/Advertising/Business or related/demonstrated experience in paid media.

  • An expert and true enthusiasts in paid social and display channel marketing, with at least 8-10 years experience in an advertising agency and/or in-house performance marketing role

  • Expert proficiency in ad platforms including Google Ads, Meta Ads, Tiktok Ads and LINE ads manager. Relevant certification such ads Google Ads or Facebook Blueprint are plus points

  • Familiarity with Smartly.io and Feeddynamix is a plus point.

  • Experience in deploying marketing technologies such as and not limited to Generative AI, Mobile App ads and customer data platform

  • Strong analytical skills with the ability to interpret data and make data-driven decisions.

  • Experience with A/B testing, incrementality testing, brand/conversion lift studies and optimization techniques

  • Creative thinking and a deep understanding of consumer behavior and digital advertising trends.

  • Enthusiastic team player who is able to rally and manage different stakeholders globally to work out best-in-class solutions and proposals together.

  • Bring a strong POV and paid social and display vision along with a clear, concise ability to articulate direction, thoughts and briefs to internal and external partners.

  • Prior experience leading and mentoring a team of creatives across different geographies and cultures.

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.