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Senior Associate / Associate Manager, Social Media and Influencer Marketing



Marketing & Communications
Tokyo, Japan
Posted on Tuesday, November 7, 2023

About Klook

Klook is the go-to travel and leisure e-commerce platform for experiences and services anytime, anywhere. Founded in Hong Kong in 2014 out of passion for discovery, our purpose today is to inspire and enable more moments of JOY. Even when the COVID-19 pandemic hit, we held on to our conviction and successfully unlocked the domestic travel business. To date, we are already offering over 490,000 activities in over 1,000 destinations. With cross-border travel resuming, we have made it our mission to reshape the world of travel. Isn’t this exciting?!

It certainly is for our international community of over 1,200 employees, based in over 20 locations globally! Joymakers at heart, Klookers are not only curating joyful experiences for others, but also co-creating our world of joy in the Klookiverse. We are on a journey to foster a strong company culture that supports a high-performing and successful business, and we are guided by our core beliefs - Push boundaries, Ask for and give feedback, Take ownership, and Help each other - in everything we do. We are excited about building and realizing endless possibilities in the new era of travel. Care to be a part of this revolution?

Role Responsibilities, (But Aren’t Limited To)

Influencer Marketing

  • Manage end-to-end influencer projects in Japan, from acquisition, negotiation, onboarding, managing, reporting of their performance to nurturing pipeline of KOL’s and affiliate partners

  • Source and select to deal with the best fit influencers to achieve the goals and KPIs for each campaign and product

  • Handle day-to-day communication with influencers and related vendors, negotiating fair rates for content, ensuring the relevant agreements are in place and guiding them to post the most relevant contents to meet objectives

Affiliate Marketing

  • Expand and nurture Klook ambassador community through the in-house affiliate program for social media influencers called “Klook Kreator Program”, driving promotions for the program

  • Recruit new affiliates, manage the entire onboarding process, and give support to them by providing proper information like promotion code and tracking performance

  • Handle the day-to-day operations of the affiliate campaign to generate revenue with ensuring maximum return on investment

Social Media Marketing

  • Manage Klook Japan’s social media accounts from overall planning, execution and reporting (Instagram, Facebook, X and others)

  • Leverage social media for new user acquisition and bring impact for key products and campaigns

  • Review, report and improve performance of influencer projects and Klook Japan’s social media accounts, aligning with the team and market goals

Preferred Experience and Skills

  • 4+ years of experience in social media marketing and digital marketing under tech and BtoC field (lifestyle, travel, culture space is preferred)

  • 1-2 years’ affiliate marketing experience to promote digital products

  • 1-2 years’ hands on experience in social media management and influencer marketing

  • A good understanding of social media platforms (Instagram, YouTube, X, etc.)

  • Ability to analyze digital marketing data to measure success

  • Strong planning, creative thinking, storytelling and copywriting skills

  • Fluent in Japanese. Comfortable with verbal and written communication in English

  • Basic knowledge of photo and video editing skills are advantages

We Are Looking For Someone Who

  • Has a start-up attitude - highly collaborative with an entrepreneurial, roll-up your sleeves mindset, willingness to help others, learn and try new things

  • Is not afraid to work independently when required

  • Has excellent verbal and written communicator with well-developed interpersonal, team building and relationship management skills

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.