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Associate Manager, Central Content (Marketing)



Marketing & Communications
Posted on Tuesday, December 12, 2023

About Klook

We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.

Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,300 destinations around the world.

Do you share our belief in the wonders of travel? Our international community of over 1,500 employees, based in 20+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our core beliefs - Push boundaries, Ask For and Give Feedback, Take Ownership, and Help Each Other.

We never settle and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution?

What you’ll do:

  • Responsible for the overall strategy, execution, and regular review of Klook’s content marketing efforts applied across all markets aligned with our overall business and marketing goals.

  • Responsible for acquiring high-quality traffic that drives conversions through the production and optimization of quality content and amplification on Klook-owned channels (such as app, web, and social media)

  • Responsible for the Klook blog content management system with support from internal teams, such as Tech, Data, and SEO teams

  • Work closely with SEO, analytics, and local content teams to optimize the content through data-driven insights

  • Responsible for managing high-level content projects initiated by the Central Marketing team

  • Monitor content and social media trends as well as the competitive landscape to share learnings and best practices with the broader teams proactively

  • Support ideation, planning and execution for integrated global mega marketing campaigns and regional partner coops i.e. merchants and tourism boards

  • As needed, support in managing the Central Content team’s day to day deliverables

What you’ll need:

  • 4+ years of solid experience in digital content marketing strategy or related fields

  • Excellent command of English, both verbal and written communication

  • Experience in producing branded content for web and social media that delivers results

  • Proficient in Google Workspace Applications and content management software like Contentful, WordPress, etc

  • In-depth knowledge and experience with SEO and web traffic metrics

  • An extrovert with well-developed interpersonal, team-building and relationship management skills.

  • A start-up attitude - highly collaborative with an entrepreneurial, roll-up-your-sleeves mindset. Not afraid to work independently when required

  • Basic knowledge of photo editing and graphic designing are advantages

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.