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Senior Associate / Associate, CRM

Klook

Klook

Hong Kong
Posted on Saturday, January 13, 2024

About Klook

We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.

Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,300 destinations around the world.

Do you share our belief in the wonders of travel? Our international community of over 1,500 employees, based in 20+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our core beliefs - Push boundaries, Ask For and Give Feedback, Take Ownership, and Help Each Other.

We never settle and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution?

What you'll do

  • Support HK CRM team on CRM roadmap & analytics planning to drive CRM maturity across Klook and improve customer lifetime value

  • Support day-to-day marketing execution including communication and customer journey development via marketing automation tools and content marketing

  • Monitor, analyze and optimize CRM performance, By working with analytics, supply and internal functions to dig out insights to optimize CRM performances

  • Drive A/B testing and workout the experiment framework to improve the channel efficiency together with domestic task forces and E-Commerce operations

  • Set-up regular dashboards and reporting to review campaign performances and extract customer insights for future optimization

What you'll need

  • Minimum of 2 years' relevant experience in Marketing, degree or above on Marketing, Business, Commerce or related field

  • Hands-on experience in marketing cloud / marketing automation tools, including but not limited to Salesforce Marketing Cloud, Iterable, Tableau and related tools is an advantage

  • Comfortable with data, able to understand customer journeys and take respective actions to optimize overall experience/performance. Understanding of Google Analytics and SQL is an advantage

  • Logical and analytical mindset to implement workflow, data rules and audience logic

  • Basic understanding of HTML and CSS is a plus

  • A highly motivated, dynamic and innovative team player with to-do personality, strong communication and problem-solving skills is preferred

  • Fluent in both written and spoken English, Mandarin is a plus

  • Candidate with less experience will be considered as Associate

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.