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Director of Product Marketing

Scopio Labs

Scopio Labs

Marketing & Communications, Product
Tel Aviv-Yafo, Israel
Posted on Monday, August 28, 2023

About the company

Scopio Labs is a fast-growing medical technology company transforming the fields of hematology and cell morphology analysis. As a team, we work to enable faster, earlier detection and diagnosis of blood-related diseases, so patients can start treatment sooner and have better outcomes. We are collaborative and global – and every individual at Scopio Labs is part of a life-saving mission.

What you’ll be doing

We are looking for a Director of Product Marketing to join our product group to lead marketing activities for our innovative products and become a key player in accelerating our growth.

Roles and responsibilities:

  • Research and understand the digital morphology landscape, competitors’ offering, market dynamics and trends, as well as customer needs and requirements
  • Build product messaging based on use cases and market insights that resonates with customers and differentiates our product from its competitors.
  • Conceptualize and prepare product-related collaterals, including presentations, brochures, videos, tech specs.
  • Sales enablement – Craft high-value sales tools and training materials. Create sales battle cards and messaging documents for key competitors.
  • Orchestrate Product launch plans from a marketing perspective, including messaging, channels, pricing considerations, and post launch monitoring.
  • Conceptualize and craft educational product and solution content for a variety of platforms.
  • Report directly to the Chief Product Officer.

Requirements

  • A minimum of 5 years experience in B2B product marketing, preferably in the medical diagnostics industry.
  • A creative storyteller who is able to create and build the “bigger picture” supported by detailed proof points
  • Demonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, sales and marketing
  • Demonstrated track record of operating in a fast-paced, often ambiguous environment, while handling multiple responsibilities simultaneously
  • Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail
  • English proficiency - Native speaker