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Marketing Automation Platform Administrator



Marketing & Communications
Posted on Wednesday, July 5, 2023
Requisition Number:216923
Job Category:Marketing

Our Company

Teradata is the connected multi-cloud data platform for enterprise analytics company. Our enterprise analytics solve business challenges from start to scale. Only Teradata gives you the flexibility to handle the massive and mixed data workloads of the future, today.

The Teradata Vantage architecture is cloud native, delivered as-a-service, and built on an open ecosystem. These design features make Vantage the ideal platform to optimize price performance in a multi-cloud environment.

Marketing Automation Platform Administrator

We are seeking a Marketing Automation Administrator to play an important role supporting development and advancing marketing practices with cutting-edge approaches.

The position's scope spans activities from maintaining current platform operations of our Oracle Eloqua implementation and integrations with business systems, to delivery of new functional enhancements of our next generation capabilities. You should have a strong knowledge of marketing automation platforms (Oracle Eloqua). You will be part of the team that designs and supports the marketing automation system and integrations to power targeted and personalized communications.

Key Responsibilities:

  • Marketing Automation (Preferably, Eloqua or Oracle Marketing Cloud) System support for administrator level functions to include
    1. User management
    2. System design and configuration
    3. Security group management
    4. Integration maintenance
    5. Management of service support tickets with vendors
    6. GDPR requests (actions in systems when request is made right to know or right to be forgotten)
    7. Create & maintain system administration process documents
    8. Grow knowledge of other marketing applications
  • Application Development & Maintenance
  1. Lead management programs
  2. Lead and Account Scoring
  3. Campaign Response management
  4. Contact enrichment service (e.g., ZoomInfo & D&B Connect) implementation, maintenance, and administration
  5. Data Management processes
  6. Data cleansing
  7. Privacy Compliance
  8. Form setup and notification management
  9. Email Frequency Governance
  10. Email Preference Center
  • Troubleshooting
  1. Bug fixes, hot fixes, enhancements
  2. Monitor ServiceNow issue queue
    1. Replicate issues in sandbox or production environment
    2. Collect more information from users when issue is unclear/not replicated
    3. Reply to users with resolution or convert issue into an enhancement request
    4. Build knowledge base for support issue resolutions
    5. Monitor integrations for data quality issues (some applications, and in partnership with other teams)
      • Recommend solutions to fix the issues
      • Prepare CSV files for bulk updates/corrections
  • User Story/Requirement gathering, technical design specification creation, program development, testing (unit & user acceptance), implementation, and documentation
  • Governance and monitoring of the Eloqua Platform
  • Setup programs in Eloqua for demand generation or platform enhancement
  • Reporting of Eloqua data for campaign and program KPI monitoring
  • Provide Eloqua integration maintenance and support for following applications
    1. Kentico/Forms on Teradata.com
    2. CVENT
    3. On24
    4. BrightCove
    5. Salesforce
    6. PathFactory
    7. 6sense
    8. ZoomInfo
    9. Drift Chatbot
    10. Vfairs
    11. Content Syndication & Lead Vendors
      • Lead Scale
      • IDG
      • TechTarget
      • Integrate & subsidiaries


  • Bachelor’s degree in related field and 3+ years marketing technology administration/operations experience with emphasis in marketing automation
  • Two or more years of platform operations experience (as an administrator or developer) using Eloqua (Oracle Marketing Cloud) / Marketo (Adobe Marketing Cloud)/ Pardot (Salesforce Marketing Cloud)
  • Two or more years of experience in setting up and managing technical programs, data models and integrations of marketing automation platform with various sales and marketing technologies
  • Experience with Salesforce.com, ABM platform like Demandbase/6sense a plus
  • Experience working with business owners in defining and implementing system requirements
  • Strong data management skills, with the ability to extract, ingest and integrate data from various data sources
  • Ability to execute quickly and with high-quality while handling multiple tasks in a fast-paced environment requiring project prioritization
  • Ability to work effectively with people, to gain internal respect and build consensus with superiors and peers
  • Ability to work both independently and in a team environment
  • Strong communication skills in English